top of page
The Events Edit

Events have the power to build brands, grow businesses, create communities and generate lasting commercial impact.
The Events Edit is an online publication exploring the thinking behind successful events, venues, partnerships and experiences - sharing practical insights, industry analysis and ideas that help businesses make better decisions.
Want these to land directly into your inbox every month? Hit the button below to subscribe to our monthly newsletter.



5 Questions For Clockwise Bromley: What Happens When Events Become Part of the Product?
We explore how Clockwise Bromley's year-round events programme helps build community, create valuable connections and add another layer to the product — proving that events don’t have to be your business to help grow your business.


Events by Ferdinales Partners with Bromley FC for the 2026/27 Season
Events by Ferdinales has partnered with Bromley FC for the 2026/27 season, becoming the Club's official Big Screen Frame Sponsor and marking the start of an exciting new partnership between two Bromley-based organisations.


Brand Partnerships Done Well: The Devil Wears Prada 2
What can The Devil Wears Prada 2 teach us about brand partnerships? We explore why the best collaborations feel natural, intentional and aligned.


Brands We'd Approach For Sponsorship If We Were Planning... A Wellness Event
Explore wellness event sponsorship, the brands we'd approach, opportunities we'd pitch and how to create partnerships that deliver real value for everyone.


What Working in Events Has Taught Me About People
Working in events teaches you plenty about people. Our founder, Chelsea, shares lessons on teamwork, leadership and why great events start behind the scenes.


Marketing Tactic to Growth Tool: The Changing Role of Events
Discover how to use events for business growth to build relationships, generate revenue, create communities and turn event strategy into commercial opportunity.


A Beginner's Guide To Event Sponsorship
Our Guide to Event Sponsorship explores how successful partnerships work, what sponsors are really looking for and why your audience could be your biggest asset. From financial support and brand alignment to memorable activations, discover how to approach sponsorship strategically and build partnerships that deliver meaningful results.


What Brands Look for in Event Sponsorship Before They Say Yes
Securing sponsorship isn't just about putting together a rate card or offering logo placement. The best partnerships are built on understanding what brands are trying to achieve and creating opportunities that help them get there. In this blog, we explore what brands look for in event sponsorship, from audience alignment and shared values to measurable ROI, so you can build stronger, more successful sponsorship partnerships.


5 Software Tools Every Business Owner Should Know (Especially If You Work In Events)
Running an event business means juggling enquiries, proposals, invoices, marketing and client communication – often all at once. The good news? The right software can take care of the repetitive tasks, helping you save time, stay organised and focus on delivering exceptional experiences. In this blog, we're sharing five business tools we genuinely use and recommend to help your business run more smoothly and support sustainable growth.


How To Trademark A Business Name: Protecting Your Brand And Event
Many business owners assume trade marks are only for large companies, but protecting your brand is one of the smartest investments you can make. In this guide, we explain what a trade mark is, why it matters, how to trademark a business name in the UK and the risks of leaving your brand unprotected. Whether you're launching a new business or growing an established one, discover how a registered trade mark can help safeguard your reputation and future success.


How To Plan An Event: Essential Steps To Design Your Perfect Event
Learning how to plan an event can feel overwhelming at first, whether you're organising a wedding, corporate function, birthday celebration or private party. You might wonder where to begin, what to prioritize, or how to turn your vision into reality. The key to success lies in a clear, step-by-step approach that guides you from the initial idea to a well-executed occasion. This post breaks down the essential steps to help you start planning your perfect event with confidence
bottom of page
-01.png)